مطلوب مدير مشارك لدى BIC في الدار البيضاء ، المغرب

مطلوب مدير مشارك لدى BIC في الدار البيضاء ، المغرب

 

Associate Manager, Stationery Brand – North Africa

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you’ll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our “roll up your sleeves and get the job done” approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It’s a colorful world – make your mark by joining the BIC team today.

Job Summary

The Associate Manager Stationery Brand North Africa plays a significant role in developing and implementing Stationery plans that incorporate all facets of the marketing mix to ensure that BIC’s annual sales’ volume and profit goals are achieved:

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• Monitors Stationery sales volumes, market conditions, market share trends and competitive data
• Recommends, develops, and implements ATL and end-consumer BTL activities once validated to meet BIC’s Stationery objectives in North Africa, within approved annual budget and in compliance with BIC internal processes.
• Analyzes and compares results of defined Stationery objectives to ensure the effectiveness and profitability of marketing initiatives.

Main Responsibilities / Tasks

• Recommends, develops, and implements consistent Annual Marketing Plans to build and grow BIC Stationery category in North Africa.
• Manages the marketing activities for BIC Stationery, which also imply directing external agencies in the creation and execution of the initiatives, follow up and post-evaluation.
• Develops and analyzes reports and demonstrate an understanding of the market, competitors, and target consumers.
• Monitors brand performance and identifies key issues, trends, and opportunities to increase market share and creatively help in growing the business sales and profitability.
• Monitors and recommends Stationery marketing budgets under his responsibility.
• Supports the brand communication/talk in digital and PR and is the custodian of brand DNA & identity
• Supports Line Marketing Manager by:
• Appraising NA Marketing initiatives by communicating on them via Flash reports, Yammer, Newsletters…
• Training BIC / Distributors teams when needed

Key Performance Indicators / Key Figures

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• Stationery NA Sales Growth vs. BUD
• Stationery NA Volume & Value Market Share and profitability
• Results and ROI of key Stationery marketing initiatives (ATL, Digital and Consumer Activations & Promotions)
• Meeting deadlines / Respecting timelines of Stationery Marketing plans and their executions
• CMI (Consumer & Market Understanding) deployment
• Respect of the Stationery budgets
• Continuous interaction with the Line Manager, Digital and Trade Marketing Managers, MEA Marketing team and local sales team

Candidate Profile: Qualifications / Technical Skills

R= Required D = Desired

SIMPLE CRITERIA

• • R- 5+ years of Marketing experience in FMCG company
  • R- Marketing or Engineering degree / diploma or equivalent – BAC+5
  • R- Speaks fluent English, French and Arabic
  • R- Proficient in the use of MS Office including intermediate/advanced Word, Excel and PowerPoint
  • R- Exposure to external agencies (creative, media and digital agencies, print suppliers…)
  • D- An experience / internship in advertising / communication agency or research agency is also valuable
  • D- Working previously within a North-African scope is a significant plus

COMPLEX CRITERIA

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Professional skills:

• • R- Consumer understanding
    • Defines/adapts strategic targets
    • Identifies areas to probe when it comes to consumer understanding and uses the results to continuously enrich consumer knowledge
    • Generates insights based on observations, formulates, and prioritizes them depending on how strong and relevant they are to the consumer target.

• • R- Product offering
    • Ensures current Stationery range stays one step ahead of competitors as well as being relevant to consumers / shoppers / customers
    • Provides feedback and participates in the development of new Stationery product offers; collaborates to create, launch, and track performance of product offerings in North African markets.

• • R- Communication
    • Has a good knowledge of the media environment, including digital, defines the relevant contact points in relation to the target and plan objectives
    • Write the Stationery annual integrated communication briefs and the creative briefs
    • Evaluate the creative proposals based on briefs and be able to separate the judgment of the creative ideas from the execution. Gives structured and actionable feedback to the agency considering the briefs and the touchpoints specificities.
    • Evaluates Stationery media plans and analyses their actual performance
    • Align internal and external actors
    • Steers the production and implementation of a complete communication action throughout the contact points

• • R- Positioning & Price
    • Ensure all actions and marketing mix are consistent with BIC Stationery positioning
    • Defines the pricing of products and analyzes the potential profitability

• • R – Business steering
    • Establishes and implements Stationery strategies that develop the business in improving market share performance, brand equity, sales revenue, and gross margin

• • R- Consumer research
  • Understands Stationery research results, including Market Scanning, Qual and Quant, and translates them into actions

• • D- Innovation & roll-out
    • Identifies and recommends new business opportunities based on consumer needs, and market priorities, in relation with managed categories
    • Be the strategic partner on the innovation agenda both short and long-term that will deliver business objectives

• • D- Packaging design
    • Highlights opportunity to enhance the Stationery packaging considering the wider picture (consumer trends, regulation, competitors).
    • Recommends projects to evolve Stationery packaging designs

Personal skills:

• • R- Create Team Success
    • Promotes teamwork and inclusion: ability to collaborate with other departments, functions, and external partners as a part of a multi-functional team
    • Excellent interpersonal skills and consumer focused
    • Delivers impactful communications: Excellent verbal and written communication skills, be confident in presenting plans to internal sales teams and NA distributors
  • R- Delivers Results
    • Analytic and creative problem-solving skills, leveraging data to inform decisions
    • Energy and passion to achieve own commitments and deliver company objectives with rigor and speed
  • R- Takes ownership
    • Is empowered and accountable to take on new challenges
    • Proactivity, tenacity and self-motivation
    • Demonstrates grit to sustain interest and effort towards long term goals and the big pictures
    • Shows perseverance in mastering new skills, completing tasks and having a commitment to learning.
  • R- Champions change:
    • Attention to detail and accuracy MPD
    • Innovates and applies learning
  • R- Respect others and manage diversity in terms of cultural differences, management styles…

• • D- Acts with Courage
    • Ability to prioritize and to perform under pressure
    • Makes timely decisions, multi-task and consistently meets deadlines as per expectations
    • Demonstrate project / product management expertise with minimal supervision
  • D- Develops Self and Others

Additional Information

• No direct reports
• Travels as per business needs, with higher focus on NA priority countries

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

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