Creative Lead Job at Girl Effect in Nairobi County, Kenya

About the job

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust and need.

From chat-bots to chat-shows and TV dramas to tech, our content is reaching millions of girls in Africa and Asia to make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future.

We create safe spaces for girls, sharing facts, and answering questions about health, nutrition, education, relationships and so much more. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood.

When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, her community, her country. That’s the Girl Effect.

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Context of the Role

Girl Effect continues improving its media and digital product(s) to help connect young women in Kenya to sexual and reproductive health services & products and also support their livelihoods. Digital technologies have opened up new ways for women to access these products and services online. However, too many barriers still prevent young women from taking advantage of these options, there therefore remains untapped opportunities to engage girls and young people one- on-one.

We are looking for someone to lead the design and delivery of content, products, and branded experiences for adolescent girls and young women in Kenya while collaborating with a team of agencies, designers, content creators and influencers, technologists, experience designers, event managers and producers in Kenya’s ever-evolving media landscape to deliver a brand experience that young people in Kenya want, love and need. While this is currently a short-term contract, there is a possibility that this role could become a long-term role in the future.

As the Creative Lead, you will lead the creative team in delivering on the brand, content, and product requirements for the launch of the above-mentioned program in Kenya. This includes but is not limited to working with the design agency to come up with the branding for the product(s) as well as for the brand campaign, being responsible for the strategy, content planning, and delivery of all creatives and content for the campaign, working with the team to define processes and come up with the content flows within the product(s), collaborating with and contracting influencers and other media partners as needed for the campaign, etc.

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You’ll need to ensure the team uses the right processes and principles to produce great results. In this context, you will need to be able to move, sometimes rapidly, from detailed, hands-on interrogations of scripts or product features to high-level discussions on the strategic direction of our work. You will be a mediator and translator: translating complex human behaviours into blueprints for viable products and ideas, ensuring the proper channels, formats, and creative concepts are used.

What You’ll Do

As the Creative Lead for Kenya, you will be responsible for putting together the team that will deliver the product mix under the brand. You’ll need to make sure the Create function in Kenya is using the right people, processes and principles to produce great results. In this context, the role will need to be able to move, sometimes rapidly, from detailed, hands-on interrogations of scripts or product features to high-level discussions on the strategic direction of our work. The Creative and Content lead is a mediator and translator: translating complex human behaviors into blueprints for achievable products and ideas, ensuring the right channels, formats and creative concepts are used. You responsibilities on a day to day basis may include:

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• Figuring out the right production models and bringing together the right creative team individuals and/or agencies), onboarding them and working with them to deliver the product mix, on budget and in time.
• Working with the team to ensure that engaging, strategically relevant content is regularly being developed and delivered across all the decided touchpoints – mass and social media, communities, offline integrations, and chatbot etc – weekly, monthly, and annual content calendar design and delivery
• Building on and evolving innovative ways in which to create and deliver content and product experiences that will deliver on the goals of the Kenya brand and country strategy
• Overseeing the Brand, Content and Product Creation Process for Kenya – working with technical experts and creators both in-house and out-sourced to build the brand, create scripts, casting ideas, frameworks, and treatment designs.
• Owning the annual budget for creative delivery in Kenya – supporting the Head of Create in Collaboration with the Programs team function in initial budget creation, forecasts, and changes
• Leading the Procurement and/or tender process for external content creators and producers
• Actively problem-solving and fire-fighting on production timelines, conflicting priorities, and external factors – ensuring Girl Effect processes are followed and streamlined
• Working closely with our Kenya Safeguarding team to ensure Safeguarding measures and youth participation efforts are integrated into the production process and/or the product campaign
• Working closely with the Marketing (Audience Acquisition) team to ensure we meaningfully reach and grow our audiences
• Working closely with the Tech team to ensure that product milestones are achieved and delivered, and that product development is in line with program aims and timelines.
• Ensuring timeline management of the entire production process is done in a way that all stakeholders are sighted, and that pressure on delivery is minimized
• Understanding the learnings and data presented by the Impact team, and working with the Programme team and technical experts to improve Chhaa Jaa’s creative products and content basis this – being a key part of the MERL (monitoring, evaluation and learning) process

Who You Are

 

• Minimum 5-7 years of experience in Creative Strategy/Direction and/or Video Production
• Digital content production is essential to have.
• 3+ years of experience directly managing members of creative teams, helping them bring concepts to life, refining and evolving them
• Strong interest and knowledge about content and trends across digital, movies, TV, series, short and long-form content
• An excellent portfolio that demonstrates deep integrated thinking and strong brand-building capabilities, with an emphasis on video content
• Ability to interact meaningfully with people of diverse backgrounds, personalities, and expertise (e.g., subject matter expert in Kenya and creative executive in Mumbai and legal department in London), backed by data when possible
• Strong working relationships within the Kenya creative community
• Should be excited by technology and exploring content through products like chatbots, communities, blogs, etc.
• Ability to juggle multiple projects efficiently in a fast-paced environment while delivering outstanding results

What Else You Should Know

As we continue to scale and grow – we are hugely ambitious for our future, and we are looking for people who are driven to change the world for girls.

Our teams are a diverse mix across sectors (non-profit and commercial) and specialisms (from Brand and Creative through to Gender and Insight). You’ll learn and grow in an environment that will challenge you to think and work with a fresh perspective. In turn, you can expect to work somewhere where you will be stretched and developed in your role, a place where you can build your career and work with talented, engaged people committed to our cause.

Girl Effect is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.

We are committed to building an organization that is increasingly representative of the communities that we serve. To this end, due regard will be paid to recruiting candidates with diverse professional, academic and cultural backgrounds.

This role is subject to a standard background disclosure.

This role is being recruited for on a 12 month contract basis.

Applications closing date will be Friday, 29th December 2023