مطلوب  مدير التسويق في دياجيو في نيروبي، كينيا

About the job

Job Description

Job Title: Marketing Manager – Innovation KBL

Level: Senior Management

Reports To: Head of Innovations, EABL

About Us

EABL is a growth engine of Diageo’s Long Alcoholic Drinks (LAD) business which includes beer, cider and Ready to Drink/Serve categories. We are the number 1 beer market for Diageo and have a rich portfolio of Ready to Drink and Cider options that command significant share. We have huge ambitions in EABL! We want to recruit additional 3M new consumers and grow innovation contribution to topline by 10% within the next 4 years, informed by clear insights identifying our future growth pools and fueled by a clear innovation strategy.

KBL is the engine of EABL – the #1 FMCG business in Kenya. We have Diageo’s highest beer share globally in Kenya. KBL brands sell out of approx. 30,000 retail outlets with a size of the beer market estimated at close to 10m HL.

إقرأ أيضا:مطلوب مساعد مدرب الكرة اللينة لدى Abraham Baldwin Agricultural College في موقع Thitani ، مقاطعة Kitui ، كينيا

With a population of over 40m people, there is potential to grow this market!

Context/Scope

Are you hungry for a big opportunity? Do you yearn for a fast-moving, entrepreneurial culture? Do you measure success by what you do as much as what you say? Are you a cultural disruptor? Are you motivated by brilliant execution of new ideas that delight consumers and are compelling to the retailer? If this is you, then welcome to the Innovation team at EABL.

We are looking for a self-motivated, entrepreneurial individual who will be a great addition to the team and who shares our beliefs. In this team, we believe in acting like owners while holding others to account for highest standards all the while enjoying what we do and having a great time. We have learned that we find a way to make things happen with pace and urgency – we’ve launched products in under 8 weeks from inception- and learning quickly and adjusting our plans as we execute. This calls for constant awareness of the environment, acting on insights that can be boldly and quickly executed in the market.

We are creators of big brands such as Chrome, Balozi, Manyatta Cider, Orijin and have also successfully extended off existing trademarks through Kenya Cane Pineapple, Smirnoff Ice Guarana, Smirnoff Ice Pineapple Punch, White Cap Crisp, Tusker Cider & Tusker Ndimu. In the spirit of making marketing simple, we work collaboratively with global teams to introduce international brands in a way that is compelling and truly transformational such as Captain Morgan Gold, Guinness Smooth, Tanqueray and Gordons flavors.

إقرأ أيضا:مطلوب محاسب لدى Theory to Practice  في رويرو ، كيامبو ، كينيا

Finally, we have learned that the simplest things often determine success & failure. Identifying the right consumer insights, building purposeful brands that are rooted in culture, allowing ourselves to remain curious, constantly experimenting & taking bold risks and failing forward are critical to our success. We think through the end-to-end value creation opportunity, from conception to commercialization in the market.

We are looking for a Marketing Manager Innovations accountable for leading strategy to implementation of game changing LAD innovations. In this role you are not…

• Adapting but disrupting
• Identifying problems but finding solutions
• Doing business as usual but doing business unusual
• Seeing Impossibilities but unlocking possibilities
• Playing safe but taking bold risks and failing forward
• Living in the past/present but creating the next biggest brand

Purpose of Role

The Marketing Manager Innovations will lead thought leadership to execution of scalable new launches that deliver against KBL’s growth priorities.

The Role Will Require You To

 

• Strategically define the vision of LAD innovation at KBL that recruits new consumers. Understand the consumer trends and business opportunities that should inform the way KBL disrupts and shapes the future of LAD.
• Deliver set revenue and margin goals for KBL in line with business strategy.
• Lead Product Innovation: Based on consumer insights, lead the development of Concepts, Design & Communications for new brand launches & brand extensions on existing brands. Complete this through the GATE (approval) process, influencing & inspiring the organization behind your vision. Work in partnership with the Supply brand change managers and Commercialization Managers to develop and commercialize the product innovation.
• Build Purposeful Winning Brands that are built in culture to win the hearts & minds of consumers. You will need to inject your creative flair alongside to applying creative judgement to evaluate brand communication and associated content & come up with disruptive & holistic launch campaign.
• Brilliantly Deliver Integrated Execution- Writing briefs that inspire internal and external partners to create breakthrough and disruptive ideas that enable the new launches to be established in culture, drive rapid awareness, trial and achieve fame on time and within budget.
• Forge powerful partnerships- develop productive and mutually rewarding relationships with agencies, GBT, cross functional teams to enable us to achieve set goals and brand vision.
• Be Entrepreneurial: You will constantly seek new ideas and make connections to identify and turn opportunities into reality. Be imaginative.
• Project Management- You will be working on multiple projects/launches concurrently and this requires a high level of structure, rigor and self-discipline to ensure that launches take place on time.
• Demonstrate Strong team leadership. Be a brilliant leader/manager to 3 innovation managers in your team. In addition, it is critical that you can effectively influence & inspire the cross-functional project team to deliver the ambition. This means forging genuine relationships, holding tough conversations when needed & above all to be a Master of inspiring the business to the opportunity the innovation has for the business in the future.
• Performance management: Through a strong understanding of the business and the relative commercial levers required to deliver the performance ambitions you will consistently measure and intervene to make sure all new launches deliver set KPIs. Timely escalations and course correction based on judgement from the performance tracking.

Key Relationships: EABL Kenya Executive team, Marketing team, Global brand teams, Technical and brand change team, Finance team, Consumer research team, Sales and commercial team, Procurement team, Corporate Affairs team, Supply chain team, Quality and Brand assurance team, 3rd party agencies.

إقرأ أيضا:مطلوب مهندس أبحاث ورؤية الكمبيوتر وأبحاث جوجل في شركة جوجل في نيروبي، كينيا

Qualifications & Experience Required

 

• You have 10+ years of experience in consumer marketing or innovation preferably from FMCG & have a proven track record of delivering results.
• You will demonstrate enhanced strategic penetration, meticulous project management, strong marketing judgement & commercial grounding.
• You will have strong entrepreneurial flair to both identify new opportunities & navigate your project challenges through the complex business landscape.
• A great communicator, you build strong interpersonal networks within the business & can manage stakeholders in a clear concise manner..
• You are comfortable managing complexity and ambiguity with a demonstrated track record of managing an agenda of multiple priorities & stakeholders, juggling multiple projects & complex project timelines.
• Line management & leadership. Leading, inspiring & coaching cross functional team members and 3rd party agencies.
• Educated to Graduate level in a business-related field.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Feel inspired? Then this may be the opportunity for you. Apply to join us.

Worker Type

Regular

Primary Location:

KBL

Additional Locations :

Job Posting Start Date

2024-04-04