وظيفة مدير التسويق الرقمي في فنادق ومنتجعات فور سيزونز في عمان ,الاردن
Digital Marketing Manager
About the job
Four Seasons prides itself on the commitment to the Golden Rule philosophy and strives to provide the best possible experience for both our guests and employees. Because of our employee-centric approach, Four Seasons has been listed in the FORTUNE Magazine “100 Best Companies to Work For” rankings every year since 1998.
Basic Purpose
The Digital Marketing Manager establishes brand and channel preference, generates revenue, and executes data-driven strategy for Four Seasons Hotel/Resort. The Digital Marketing Manager supports the Director of Sales & Marketing and the Director of Public Relations & Communications to execute strategies in digital marketing, e-commerce, and content development, as well as measures success through outcomes supported by analytics and reporting.
Essential Functions
Oversees the Hotel/ Resort’s digital strategy with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements innovative campaigns that increase awareness of the Hotel/Resort and support commercial goals including direct channel mix growth.
Supports Director of Director of PR & Communications, and agency partners with digital marketing tactics including SEO (Torque), DerbySoft Metasearch, PPC, email marketing and display advertising to ensure messaging and creative is aligned across all platforms
Partners with operations team to promote guest data capture, usage of the Four Seasons App, and online guest reviews
Manages Local Mailing List Manager and communication schedule to this audience
Assists Director of Public Relations & Communications with writing briefs for digital campaigns, analyzing results, and reporting on key learnings
Assists Director of Public Relations & Communications in establishing a robust digital performance management process and a forward-looking approach to marketing planning, ensuring digital opportunities are maximized.
Partners with Director of Revenue Management to monitor online agency partner performance
Conducts a digital benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our content and solutions
Research on market and industry trends, in addition to competition performance to keep strategies up to date.
Ensures all content created for the Hotel meets brand guidelines and is in line with Hotel positioning.
Collaborates with the Hotel operations team to develop and provide collateral to support revenue generation and guest experience.
Leverages full suite of online reporting tools including Adobe Analytics ensuring activities are monitored and optimized against the pre-established KPIs.
Provides monthly digital KPI. Supports with other marketing reports as assigned.
Consults monthly Inspire program email reporting to view impressions, bookings and revenues generated through this brand program
Leverages Google Travel Insights and Google Hotel Insights, reporting on opportunities.
Provides action plan for continuous improvement to Marketing Scorecard in Content Quality, FS.com channel mix index with an ROI mindset.
What To Expect From Your Work Experience…You Will
Be part of a cohesive team with a singular focus on creating the best guest experience
Have the ability to demonstrate your unique personality and service style while achieving the brand standards that make us Four Seasons
Be encouraged to demonstrate your professional passion.
Have career growth opportunities both within Four Seasons Amman and worldwide with our company.
Get to experience other Four Seasons Hotels and Resorts through the complimentary room nights program.
