وظائف عمل لدى ekaterra في اسطنبول، تركيا
ekaterra, Lipton Brand Manager
About the job
Job Title: Lipton Turkey, Brand Manager
Work Location: Turkey
Job Type: Full Time
About The Tea Business
Business Context
With an annual turnover of around €2bn, Lipton Teas and Infusions is the world’s largest tea business, with world-class, purpose-driven brands such as Lipton, Pukka, Tazo, T2 and PG Tips. ‘As Lipton Teas and Infusions we are truly united in one purpose: growing a world of wellbeing through the regenerative power of plants.
In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the Lipton Teas and Infusions business from its previous owner, Unilever. As a standalone entity with a dedicated single-category focus, Lipton Teas and Infusions is even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the wider world. With 11 production factories in four continents and tea growing estates in three countries, Lipton Teas and Infusions is a profitable and growing business whose brands reach hundreds of millions of consumers. It has a presence in over 100 countries.
إقرأ أيضا:مطلوب شريك اعمال موارد بشرية في جدةUnder the ownership of CVC, Lipton Teas and Infusions has an exciting future ahead with opportunities for increased investments in our iconic brands, our people, and our capabilities. Combining the strength and scale of our brands with a focus on speed and agility, Lipton Teas and Infusions is brewing a corporate start-up mindset that’s opening-up new opportunities for its people to flourish every day.
At Lipton Teas and Infusions, we put consumer love at the heart of every decision. We celebrate diverse thinkers who take personal ownership to connect ideas and make impactful things happen; people who share our values around humanity and courage and give their commitment to nurturing the wellbeing of all. In return, we offer a working culture that gives our people freedom and flexibility, and where they can grow both personally and professionally to master their field.
To remain on track, we must reach the right people and the right number of people as a priority by creating robust strategies that enable holistic channel planning and facilitate authentic and relevant brand communications.
Be part of our amazing blend. Come and grow yourself and, in turn, help us to grow a world of wellbeing.
إقرأ أيضا:وظائف هيئة الطاقة الذرية الأردنيةThe qualities we look for in you
The Tea business is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our tea family we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.
What’s in it for you?
We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change, and we grow. We believe in connections over hierarchies and (work)levels. We have a ‘corporate start-up’ approach; we act with speed and agility, and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.
Your Role
Lipton Turkey, Brand Manager
Your Key Tasks
Leading Lipton non-black portfolio communication and P&L perspective
Masterbrand Communication & Multi-Channel marketing: Support for coming up with best media first plans, creative marketing campaigns with the use of multiple channels and tools.
Unleash the Potential : Not only an executer for responsible area but also develop the market with new spaces, untapped consumer needs to innovate, create, enter into new opportunities.
Business Responsibility : Support P&L management topline & bottomline
Lead cross function team to drive best in class innovation agenda.
Stakeholder management marketing director, general manager and global brand directions.
Skills And Experience
What do we need for the role?
Loving tea😊 joke aside, loving tea would be great but even if you are not business will leverage your objective view and you will utilize the insights on the way while you are falling in love with magic of tea and becoming a tea lover;)
Being passionate for the work you do, for the team you work together
An owner mindset and coming up with plans that you are proud to share with your family, friends…
Being business, financials, trade and number focused and analytical to survive in a real business- this will also one of the very first things you will for sure develop in this category
Being entrepreneur, not only thinking in the way it was thought before but also can question and enter new areas
Creating own agenda and having the capability of carrying this agenda in people’s priority
Good team player and a good leader, not only building himself/herself but also his/her team, extended team members including sales and all other departments.
Min 5-6 years of relevant brand experience
Who We Are Looking For
Strong analytical skills
Passionate about tea
Curious and continuous explorer
Love for consumers and solving their problems.
Passionate, ambitious & committed with “do for good”
Creative thinker
Proven ability to demonstrate analytical thinking, data-driven decision making
Project leadership skills, including influencing skills and confidence with senior stakeholders.
Solid communication and negotiation skills
What We Can Offer You
The Tea business is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our tea family we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.
What’s in it for you?
We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change and we grow. We believe in connections over hierarchies and (work)levels. We have a ‘corporate start-up’ approach; we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
