مطلوب رئيس العقود الآجلة لوسائل الإعلام لدى East African Breweries PLC في مقاطعة نيروبي ، كينيا
Head of Media Futures
About us
EABL’s Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.
Our Marketing ambition is to be the Giants that delight and inspire consumers for the next 100 years. We are on a mission to be the best brand builders in Diageo and a global hub for talent.
إقرأ أيضا:مطلوب موظفة خدمة عملاء عبر الهاتف لدى شركة رائدة للبيع بالتجزئة في جدةAbout the role
The Head of Media Futures will be part of EABL’s Marketing Leadership Team (MLT), that is responsible for directing the business through strategic thinking to deliver desired business outcomes. The Head of Media Futures will be responsible for leading the development and execution world-class Media and Connection strategies, whilst upholding our marketing values of consumer-first, purpose-led, learning mindset and pioneering experiences. The role will serve as a holistic media and digital expert responsible for delivering world class data-driven media strategy and plans for our portfolio of over 30 brands that are activated brilliantly working seamlessly with the category brand teams.
This role provides leadership in the transformation required for our brands to connect with consumers efficiently and effectively and will ensure implementation of the key principles of the Future Media Model which include a) Greater collaboration b) Local-led Insight c) Joined-up thinking d) Elevated effectiveness e) Enhanced efficiency. The role is key in driving digital transformation for EABL, and will require the ability to inspire, challenge and enable our marketers to deliver industry-leading work by making full use of our Africa Digital Hub and the Center of Digital Excellence, including our planning, activation, data and analytics tools.
إقرأ أيضا:مطلوب أخصائي شكاوى ومطالبات لدى DHL Express في عمان ، الأردنTop Accountabilities
Media and Digital Leadership
- Provide leadership and guardianship over media strategy, media investment, and media principles.
- Own EABL’s connections planning process to ensure delivery of key outputs ie. Fully integrated connection plans for the portfolio that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
- and translate them into briefs, as well as predict trends and campaign impact
- Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
- Lead the media investment decision making process using data and analytical tools to ensure optimal media funding for brands with future profit potential.
- Drive marketing effectiveness to ensure delivery of ROI on A&P spend by identifying vehicles to drive this.
- Oversee the performance of the media agency of record to ensure they are delivering on value, performance and effectiveness.
- Collaborate with the Africa Digital Hub to deliver media performance across key workstreams, brands and markets in Africa.
- Champion Responsible Marketing to ensure 100% compliance across all media, digital and influencer marketing touchpoints.
Digital Transformation
إقرأ أيضا:مطلوب سكرتيرة في شركة سابق لاحق في الخليل- Provide leadership in execution of EABL’s digital transformational strategy, enabling brilliant consumer experiences across all EABL markets, bringing together marketing, commerce, data and technology.
- Be a change agent in growing the marketing function to be digitally driven in collaboration with Emerging Channels, D&T and global COEs.
- Identify areas for continuous improvement, enhancements and fixes in marketing processes and providing possible digital solutions.
- Capability builder: improve media and digital literacy across commercial leaders and broader working teams. Simplifying complexity and codifying best-practice. Helping marketers use data to make better decisions.
Agency/People Management
- Lead and own the Media Agency relationship, locally and regionally (Africa) in collaboration with the Africa Digital Hub.
- Leadership and oversight of EABL’s in-house digital creative and connections team, Digitribe.
- Oversee management of the influencer marketing portfolio to ensure compliance, performance delivery and ROI.
Leadership Capabilities
Win through Execution
- Sets and pursues direction without guidance and takes a wide view of their accountabilities
- High energy and ambition to achieve successful outcomes and high standards
- Balances analysis and execution and adjusts thinking in the face of new information
- Actively spots opportunities or issues and identifies which are urgent and important
- Generates a range of workable solutions, decides what should be done and takes action
Shape the Future
- Sees the big picture and possibility from multiple angles and through a creative lens
- Frames issues in a way that creates clarity and incorporates others’ best thinking
- Accurately digests large amounts of information and breaks down complex problems thoroughly
- Challenges themselves and others to take on new or unfamiliar tasks and ways of working
- Proven experience setting a stretching digital agenda that empowers people to experiment and unlock opportunities for growth.
Inspire through Purpose
- Finds broader meaning in their work and aspires to make a significant difference
- Reads their environment and understands how culture and context influences people’s perspectives
- Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
- Communicates in a compelling, persuasive and impactful way
- Draws on a variety of influencing styles to engage different audiences
Invest in Talent
- Displays confidence in their ability to meet challenges and succeed
- Maintains belief and optimism and bounces back quickly from setbacks or failures
- Demonstrates a realistic and thoughtful awareness of their own capabilities
- Proactively seeks feedback and development for growth and takes action
Qualifications and Experience required
- Bachelor’s or Master’s degree in Business, Marketing or related field.
- 15+ years of relevant experience: You will speak the language of both Marketing and e-commerce and know how to join both worlds up effectively. You know what best practice digital looks like and have proven success driving a transformative agenda.
- Multi-market: Multi-market Africa experience driving digital transformation.
- At least 10 years’ experience managing teams (creative, agency, media)
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
Feel inspired? Then this may be the opportunity for you. Apply to join us.
