مطلوب مدير اتصالات العلامة التجارية لدى شركة اديداس في القاهرة ,مصر
Brand Communications Manager MENA
Purpose & Overall Relevance for the Organization
Manage execution of the Global and EM Brand Strategy for the brand concepts. Lead on consumer insight; focusing on street culture and identifying the relevant communication and activation strategies for the consumer . Ensuring consistent deployment throughout MENA, delivering on all relevant Brand KPIs with a focus on growing NPS. Implement and execute all activations aligned with direct manager and based on calendar priorities. Embody the brand ethos and understand the audience with intimacy.
Key Responsibilities
- Drive the execution of the MENA Brand Marketing activation calendar for Sports.
- Full management of the Marketing Working Budget for the campaigns assigned across MENA with support from the Senior Manager Brand Communications.
- Lead the creation and delivery of agency briefs to ensure responses are focused, insight led, aligned with global guidelines and on budget.
- Ensure world class campaign executions by focusing on brand priorities, such as trade zone, open source and speed.
- Negotiate and track quotations with vendors by setting clear objectives and expectations.
- Manages the delivery of all elements of campaign execution including PR, OOH and physical activations.
- Works with the Digital manager (and team) to deliver all digital media execution.
- Proactively works with Sports Marketing team on key campaigns where assets are relevant.
- Drive MENA Brand KPIs and monitor Brand Health via tracking studies.
- Other duties as assigned by the Director of Brand Communications.
KPI’s
- MENA Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent).
- Growth of BOS Market Share within MENA.
- MENA Direct Category Contribution vs. Plan.
- MENA Campaign ROMI.
- EM Net Sales, Category growth, FPST and DTC/E-com traffic.
- MWB compliance.
Key Relationships
- MENA Peers reporting into the Senior Brand Communication Manager.
- MENA Merchandising teams’ cross category.
- MENA Wholesale, Retail and eCom Marketing teams.
- Advertising, Media, Digital and Events agencies.
Knowledge, Skills And Abilities
- Significant knowledge of the full marketing mix (event, sponsorship, media and activation) with a major brand or retailer (fashion industry or FMCG candidates preferred)
- Good experience in managing cross-functional projects and strong administrational skills.
- Professional attitude and strong relationship management skills with teams outside Egypt.
- Marketing budget management.
- Advanced user of MS Office suite of products.
Requisite Education And Experience / Minimum Qualifications
- University degree in Business or Marketing with a minimum of 4 – 6 years equivalent professional experience.
- Previous experience in a Matrix organization with Global and Local exposure.
- Fluent in English.
