مطلوب أخصائي تسويق أول في Abed Tahan S.A.L. في بيروت ,لبنان

Senior Marketing Specialist

About the job

Job Summary:

A senior marketing specialist, will be responsible for executing marketing campaigns and monitoring marketing programs across a variety of channels. Reporting to the Marketing Manager, the Senior Marketing Specialist will play a critical role in helping to develop and implement the overall marketing strategy for Abed Tahan.

Duties & Responsibilities:

Lead projects and develop marketing campaigns, brand collateral, and long-term strategies.
Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights.
Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
Write and organize content for marketing collateral
Assist in developing marketing material to achieve target goals
Ensure that costs stay within annual budget amount, as directed by the marketing plan.
Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
Assist in execution of marketing plans to reach audiences through targeted channels
Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
Implement marketing plans that include print, broadcast, and online content.